Leveraging a gigantic image library against observed patterns of behaviour to create a visual socialising utility
Entertainment
UX Design Lead
Six months from initial scoping to project close
Snakk achieved more than 100000 downloads and maintained a rating of 4.3 on the Google Play Store
The project was born out of observation of existing behavior patterns in Zedge app, and an attempt to boost engagement with existing content libraries.
As design lead on the full-stack team that formed around the project, I was responsible for taking information from Data Analytics and generating concepts that served our product roadmap, and working alongside Front End to develop them. We used a data-centric design model, following whichever concept generated the most positive engagement.
The Snakk Social Image Sharing app generated over 100,000 downloads and maintained a 4.3 star rating in the Google Play Store. The app exhibited high rates of sharing and engagement and the project provided valuable information about latent user needs and behaviours that could be applied on other products across the company.